What is Google Places?
Google Places in a nut-shell is a directory of businesses. Google compiles business information from a multitude of public sources and creates a listing for each business. All of this is done on behalf of a business. You don’t have to request the service, it’s just done for you. Much like the way business listings are created for Google Maps. This means your business may already be listed on Google Places. However, this information is compiled from 3rd party sources, so there’s a chance your listing may be inaccurate. It’s important that you claim your listing so the information reflected is information that you provided and not provided by someone else.
What are the benefits of Google Places in regards to my business?
After insuring your listing is accurate, you can do a lot of other useful things to market your products and services to consumers.
Here are some of the best features of Google Places:
- With the Yellow Pages on the way out, it’s important to take advantage of a highly visible service like Google Places. After all it’s Google, you can’t get much more visible than that.
- By leveraging Google Places, you also get the benefit and the power of the Google search engine behind your listing. Google Places is cross-referenced with Google’s other services like Google Maps, Google Mobile Search and Google Earth. That’s right more visibility and increased search engine visibility.
- Once your listing is claimed you can add photos, videos and other information about your business. You can post any information about your business you choose and that you think will help drive potential customers to your business.
- You can track how many people are looking at your listing and how many people visited your page. You can also see where they’re searching from and what search terms brought them to your page. Maybe that’s why the Yellow Pages or paper directories are on the way out.
- You don’t have to have a brick-and-mortar business to have a Google Places page. You can use the geographical area in which your products or services are available as well as how to contact you.
- You can actually respond to reviews left for your business. You can control your reputation to a degree much like our reputation management service. Having control over what’s said about your company is a very powerful tool.
- One of the nicest features is you can create an online coupon. This can encourage customers to choose your business over the competition. These coupons can be printed or displayed via a mobile device.
Think you’re ready to drive more traffic, sales or interest in your business? Google Places might just be the trick to making that happen. MediaBlox is here to help your company with Google Place optimization. Contact us today at sales@mediablox.com or (865) 824-1800.